Ortis sells natural origin products with quality ingredients to aid digestive health. They want to totally revamp their entire communication, from B2C website to eshop, emailing, e-coaching program and community management. We then started to work a lot on their future products hierarchy through some mindmaps and a numerous wireframes. After that I started to think of an ambiance to bring on the table, and how small interface details could help conversion.
The result is a well-thought website combining static information and e-shop good practices through colorful designs. I had a lot of time to experiment the interface styles and in the end, patience really pays a lot.Previous Next